More and more security firms are pushing their products towards the SMB market. In a recent press release, Blackhat Solutions looks to sell its services by warning “small to medium businesses of their financial and legal susceptibility in the face of increasingly sophisticated data hacking.” This is no surprise given Forrester Research projects that about 40 percent of SMBs are planning to increase their IT security budgets for 2010. In its $1,749 report, Forrester outlines why network security and data security top the IT investment and attention for SMBs. The goal in increasing funding is to protect data rather than just finding broader operational savings – a past common driver of IT initiatives.
SMBs should also be looking to make a little lemonade with their added expenses. Why not take this increase in data security expenditure and turn it into a profit-making marketing edge? Most smaller firms who are able to position themselves as security stalwarts will eventually increase their market share no matter what industry they are in. It’s that simple. When building out their enhanced security capabilities, there is no reason SMBs cannot also get this marketing message out to their clients, business partners and employees.