Beginning on July 1, 2020, the California Attorney General’s office may start sending out warnings of potential CCPA violations and give notified businesses 30 days to correct those violations before facing possible fines or lawsuits.
In rejecting numerous requests to delay CCPA enforcement, Attorney General Xavier Becerra reasoned: “As families continue to move their lives increasingly online, it is essential for Californians to know their privacy options. Our office is committed to enforcing the law starting July 1.”
In November 2020, California voters may take a swipe at the AG’s efforts by approving a new ballot initiative – the California Privacy Rights Act, that creates a privacy enforcement agency some may consider “a woefully underfunded paper tiger” yet will still nevertheless have exclusive enforcement power over certain provisions of CCPA to the exclusion of the AG’s office.
Given the very long gestation period for the proposed CPRA – this ballot law would become effective January 1, 2023 and enforceable on July 1, 2023, the jury is still certainly out on whether its passage would ever directly benefit consumers or just lead to more lobbyist driven amendments by the California duopoly of Google and Facebook. As of right now, the Tech Lords of Stanford certainly remain in complete control.